After some racing experience - including the participation in the Italian 125cc Grand Prix championship in he 90s, Ronni joined his father and grandfather in the management of Birel. With heart, pride and enthusiasm we keep alive the passion for the racing world and allow all those who love the thrill of driving to be able to do it in great safety and at high technical levels and performances.īorn in 1972, Ronni Sala - grandson of Umberto Sala, Birel’s founder - comes from a motorsport passionate family: Guido, Umberto’s brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. Our company is a big family with a strong sense of belonging, human resources are very important for us and ours is a team where competence and passion always go hand in hand.īirel ART - for more than 60 years we have continued the passion for a sport that has formed and continues to train all the F1 drivers. We are always in step with the times, curious and open to new things to grow our skills and offer excellence. The passion for motorsport is the sap that drives us to set ambitious goals to satisfy our customers. Our plus is the ability to combine the development of advanced technological solutions with the craftsmanship and experience that distinguishes us. We represent a company where tradition and innovation come together every day to feed the legend of the Birel ART brand.
